How to increase donations via Instagram

Fundraising is a pretty incredible thing to do, not only are you raising money for a cause area you care about but you are also helping to educate and inspire others.

However, it isn’t an easy thing to ask people to donate their hard earned dollars to help you reach your fundraising goal. Thankfully social media has helped close the barrier between fundraiser and donor!

Make sure you follow our tips and tricks to ensure you are getting the most out of your fundraising page.

  1. Edit your everydayhero Page

    Make sure you are uploading a profile photo on your everydayhero fundraising page. Fundraisers with a profile photo raise 10 times more!

    This is because we are visual and emotional beings, having a photo builds a connection between you and the donor.

  2. Add a story

    Make sure you tell your donors about yourself. Let them get to know you, this way they will gain a deeper understanding as to why you have chosen to fundraise!

    People who include a story raise up to 74% more than others.

  3. Donate to your page

    Fundraisers who have donated to their own pages show that they are more dedicated and motivated to achieving their goals. It helps to inspire the people who visit the page to donate.

  4. Share on Instagram

    Instagram users are incredibly active and spend at least 21 minutes per day on the app. Don’t be afraid to post multiple times throughout your fundraising journey.

  5. Use different images to increase engagement

    Include the link to your fundraising page in your bio. Make it easy for people to get to your page. The easier it is, the more likely you are to receive donations.

  6. Tag your chosen charity and everydayhero

    Reach out, the more people and organisations that know your story, the more likely you are to achieve your goals!

  7. Don’t underestimate the power of the hashtag

    Use as many hashtags as you can think of. The more you list the more you increase your audience! The optimal number is 10!

  8. Think about when you are posting

    CoSchedule compiled all of the hottest research to give you an easy to follow snap shot on the best times to reach your Instagram followers. The best times to post are 8am, 1pm and 9pm.

Make good things happen

Start fundraising

More fundraising tips & ideas

See and track your impact

How to be less awkward when asking for donations

Let’s face it, often the hardest part about raising money for your favourite cause is the most important part – asking people for donations.

Create a challenge fundraiser

Want to challenge yourself for a cause you love? Simply choose your challenge whether it be run, ride, walk, trek, swim or dance, select your charity and you’re good to go!

Fundraising hub

Fundraising Ideas

Stuck for ideas on how to make a difference for your favourite cause? Check out our fundraising ideas over on the Everydayhero Fundraising Hub.

Frequently Asked Questions

What is Everydayhero?

Everydayhero is a secure online fundraising platform which empowers people just like you, all over the world, to fundraise for the causes closest to their hearts.

We’re here to make giving easier, more accessible and more enjoyable.

How do I create my fundraising page?

Simply click the ‘Start Fundraising’ button above to create your fundraising page in just a few seconds. You’ll need to enter details such as your chosen cause and a fundraising target so have a think about this as you register.

How do the donations people make to my page get to the charity?

Everydayhero securely processes and receipts all donations made to your fundraising page then deposits the funds directly into your charity’s nominated bank account. Your friends and family can easily make a donation to your page using the ‘Give Now’ button and leave a message of support for you at the same time!

I’ve never raised money before… do you have any tips or fundraising ideas?

Of course! Fundraising is super easy, all you have to do is spread the word about what you’re doing to your friends and family by email and social media and ask them to help you. See our fundraising tips above to get started, but if you’d like to talk to someone about how to get the most out of your fundraising, don’t hesitate to get in touch with us.

I have a question about using my page, where can I get help?

You can get 24/7 help through our Sidekick online help center which has answers to the most frequently asked questions along with screenshots and step-by-step instructions. If you need further assistance, contact us via email.