Let’s face it, often the hardest part about raising money for your favourite cause is the most important part – asking people for donations.
Sure you know WHAT to ask for (money), but knowing HOW to ask in a way that will get you the support you need, is a whole different story.
Research conducted by Everydayhero has found that the WAY you ask is actually directly linked to how much you raise.
To help you, we thought we’d share with you the three main things our most successful fundraisers include when they ask people for donations and the impact of each of these:
Ask for a specific donation amount (ie $20) – often your friends and family just don’t know how much to give and sometimes this uncertainty can actually stop them from donating. Those who ask for a specific donation amount raise on average 184% more than those who just ask generally.
Tell people why you personally care about your cause – love begets love so share your passion for the nonprofit you’re supporting and explain why you chose them. People are far more likely to donate to your cause if they understand why it’s close to your heart – in fact, those that tell friends and family why they are fundraising for their charity receive up to 121% more donations.
Explain how the amount you are hoping to raise will help your charity – though you may not know exactly what the funds you raise will be used for, make sure you share their mission or purpose with potential donors so they know how their support will help your charity continue to do good. Fundraisers who tell potential donors what their target will achieve for their chosen cause raise 74% more than those who don’t.
SO WHAT ARE YOU WAITING FOR?
Whether you are sharing your page’s link on Facebook, via email or through text messages to family and friends, use this approach and you’ll start seeing even more donations rolling in.
Not currently fundraising but want to? Create a fundraising page for the charity you love using Everydayhero and start collecting donations right away!
With over a decade of fundraising experience, we know a thing or two about how to run a succesful fundraiser – check out our top tips.
Want to challenge yourself for a cause you love? Simply choose your challenge whether it be run, ride, walk, trek, swim or dance, select your charity and you’re good to go!
Stuck for ideas on how to make a difference for your favourite cause? Check out our fundraising ideas over on the everydayhero Fundraising Hub.
What is Everydayhero?
Everydayhero is a secure online fundraising platform which empowers people just like you, all over the world, to fundraise for the causes closest to their hearts.
We’re here to make giving easier, more accessible and more enjoyable.
How do I create my fundraising page?
Simply click the ‘Start Fundraising’ button above to create your fundraising page in just a few seconds. You’ll need to enter details such as your chosen cause and a fundraising target so have a think about this as you register.
How do the donations people make to my page get to the charity?
Everydayhero securely processes and receipts all donations made to your fundraising page then deposits the funds directly into your charity’s nominated bank account. Your friends and family can easily make a donation to your page using the ‘Give Now’ button and leave a message of support for you at the same time!
I’ve never raised money before… do you have any tips or fundraising ideas?
Of course! Fundraising is super easy, all you have to do is spread the word about what you’re doing to your friends and family by email and social media and ask them to help you. See our fundraising tips above to get started, but if you’d like to talk to someone about how to get the most out of your fundraising, don’t hesitate to get in touch with us.
I have a question about using my page, where can I get help?
You can get 24/7 help through our Sidekick online help center which has answers to the most frequently asked questions along with screenshots and step-by-step instructions. If you need further assistance, contact us via email.